What We Think

Posts from the Larky Blog

Understanding Gen Z’s Relationship with Financial Institutions

By James Burdine | Nov 20, 2019

Generation Z is arguably the fastest growing segment of banking customers. According to ABA Banking Journal, Gen Z will soon edge out Millennials and become the largest demographic in the United States, with an estimated purchasing power of more than $44 billion collectively. Moreover, Gen Zers came of age more than a decade after the […]

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Use Targeted Messages to Influence Buyer Intent

By James Burdine | Nov 18, 2019

Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to your […]

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Four Ways Push Notifications Can Increase Engagement

By James Burdine | Nov 13, 2019

The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]

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Larky in the News

  • Breaking Banks Fintech Podcast: Larky CEO Gregg Hammerman and CMO James Burdine talk loyalty, engagement, and using fintech to build your FI brand in this interview with Jason Henrichs
  • CU Broadcast: Larky CEO Gregg Hammerman shines a light on the ROI of right place, right time communication for lead generation and audience loyalty in this interview with Mike Lawson.
  • CU Management: CUES interviews Larky CEO Gregg Hammerman in the August 2019 Imaginative Engagement Strategies study
  • Finastra Appathon: Larky's nudge® achieves top-10 status at Finastra's FinU Fusion Fabric Appathon
  • Finastra: Gregg Hammerman joins The Bank of the Future panel discussion at Finastra's FinU Conference
  • Access Softek: Larky CEO Gregg Hammerman presents at Access Softek's 2019 Client Conference
  • MDC: Larky CEO Gregg Hammerman presents at the Members Development Company conference
  • CU Broadcast: Mike Lawson interviews Larky CEO Gregg Hammerman on Trends in Member Engagement
  • Hoosier Banker Digital: Mobile Customer Engagement – Boost wallet share, loyalty and retention with Larky
  • Filene Research Impact Brief: Larky Pilot: A Mobile Engagement and Rewards Platform
  • Filene: On a Lark with Pokémon Go
  • Tradestreaming: How credit unions are using fintech to build their brands
  • CUNA News: Situationally aware banking apps will help members decide what fits in their budget
  • CU Insight – Filene Research Institute Announces the Launch of a New Mobile App Partnership
  • Finovate Technology Conference – Larky selected to present at financial technology conference. See our 7-minute on-stage presentation
  • CNN Money – Larky selected as one of the top 15 financial sites and apps

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Gregg Hammerman and Max Miller are thrilled to learn alongside the innovative #creditunions at the @fileneresearch #BBM2019.

Find Gregg and Max to talk cutting edge of member experience and right place/right time engagement while you're in NC!

NEW LARKY RESEARCH: Generation Z is arguably the fastest growing segment of banking customers yet few FIs are considering the differences between Gen Z and Millennial account holders. Learn more

#fintech #GenZ #millennial #engagement

Is your #creditunion attending the @fileneresearch big.bright.minds event? Gregg Hammerman and Max Miller are there now!

Look for Gregg and Max to learn more about #bundling the Larky #Engagement platform into your CU's #mobilebanking app! .

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