What We Think
Posts from the Larky Blog
Generation Z is arguably the fastest growing segment of banking customers. According to ABA Banking Journal, Gen Z will soon edge out Millennials and become the largest demographic in the United States, with an estimated purchasing power of more than $44 billion collectively. Moreover, Gen Zers came of age more than a decade after the […]
Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is while account holders are considering a purchase. Is your marketing team ready to use geo-location to send targeted, relevant messages to your […]
The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial institutions to understand. As increasing numbers of account holders use their phones for banking needs, engaging them where they are is essential as […]
Larky in the News
- Breaking Banks Fintech Podcast: Larky CEO Gregg Hammerman and CMO James Burdine talk loyalty, engagement, and using fintech to build your FI brand in this interview with Jason Henrichs
- CU Broadcast: Larky CEO Gregg Hammerman shines a light on the ROI of right place, right time communication for lead generation and audience loyalty in this interview with Mike Lawson.
- CU Management: CUES interviews Larky CEO Gregg Hammerman in the August 2019 Imaginative Engagement Strategies study
- Finastra Appathon: Larky's nudge® achieves top-10 status at Finastra's FinU Fusion Fabric Appathon
- Finastra: Gregg Hammerman joins The Bank of the Future panel discussion at Finastra's FinU Conference
- Access Softek: Larky CEO Gregg Hammerman presents at Access Softek's 2019 Client Conference
- MDC: Larky CEO Gregg Hammerman presents at the Members Development Company conference
- CU Broadcast: Mike Lawson interviews Larky CEO Gregg Hammerman on Trends in Member Engagement
- Hoosier Banker Digital: Mobile Customer Engagement – Boost wallet share, loyalty and retention with Larky
- Filene Research Impact Brief: Larky Pilot: A Mobile Engagement and Rewards Platform
- Filene: On a Lark with Pokémon Go
- Tradestreaming: How credit unions are using fintech to build their brands
- CUNA News: Situationally aware banking apps will help members decide what fits in their budget
- CU Insight – Filene Research Institute Announces the Launch of a New Mobile App Partnership
- Finovate Technology Conference – Larky selected to present at financial technology conference. See our 7-minute on-stage presentation
- CNN Money – Larky selected as one of the top 15 financial sites and apps
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